In today’s fast paced existence, customers are choosing to jump the queue and turning to the internet for a safe and secure shopping( via E-commerce website) experience from the comfort of their own homes. Unlike physical store-fronts, e-commerce websites can be accessed from anywhere and at anytime, trumping the problems of geographical locations and time zones.
According to the U.S. Department of e-commerce, online sales in the second quarter increased a whopping 17.6 percent from the same quarter last year. Contrast that with the total retail sales increase of 8.1 percent for the same period, and you see that online sales growth outpaces offline by a wide margin. E-commerce sales skyrocket across the developing world as well, building an online presence is a low-risk way to test new markets or complement existing store footprints. According to the Forbes an e-commerce solution are becoming essential for small- to medium-sized businesses as online sales during the last few months grew at 15-20 % year over year, while retail merchant were down. As the internet becomes more commonplace and the concept of Online Marketing is ever expanding, many products and services are available online today through the use of online payment transactions, and as per the survey results people have become more comfortable to shop online.