Globally media, publishing & entertainment industry is facing the strategic challenge of sustaining and growing amid the rapidly evolving demographics of changing product distribution channels, content consumption patterns and pricing models, resulting from the digital media revolution.

With the emergence of multiple content delivery channels specially the smartphones and tablet PCs, along with the increasing popularity of search engines and social content platforms, the impetus for growth in this sector is gradually shifting from physical prints to digital content that is readily available via the web or mobile applications to the ever-increasing demography of digital media consumers.